Privacy Policy

This Privacy Policy explains how Hoop Labs (“we,” “us,” or “our”), operated by Landon Cunningham from Prince George, British Columbia, Canada, collects, uses, discloses, and protects personal information when you use the Hoop Lab online basketball skill drills and strength training platform at hooplabstraining.com (the “Service”).

We aim to write this in plain language. If anything is unclear, contact us using the details below.

This policy should be reviewed by qualified Canadian privacy counsel before launch, especially regarding PIPEDA, applicable British Columbia privacy law, and any provincial rules that may apply to your users.

1. Who we are

2. What this policy covers

This policy applies to personal information we collect through the Service, related emails, and support channels. It does not cover third-party websites or apps that we do not control, even if we link to them.

3. Information we collect

3.1 Information you provide

Depending on how you use the Service, you may give us:

• Account details — name, email address, password (stored in hashed form), and optional profile information
• Subscription and billing details — if you subscribe to a paid plan, payment processors may collect payment card or billing information on our behalf; we typically receive limited billing metadata, not full card numbers
• Training and progress data — workouts completed, drills logged, session notes, and related activity
• Social / sharing choices — if you opt in to share session progress; progress is private by default
• Communications — messages you send us
• Age-related information — where needed to apply age or guardian rules

Exact billing data flow should be confirmed with the chosen payment provider before launch.

3.2 Information collected automatically

• Device and browser type, operating system, and general usage logs
• IP address and approximate location derived from it
• Cookies and similar technologies (see Section 7)
• Pages viewed, features used, and timing of visits

3.3 Information from third parties

We may receive information from payment processors, authentication or email delivery providers, and analytics providers.

Named subprocessors should be listed once vendors are finalized.

4. How we use your information

We use personal information to:

• Provide, operate, and improve the Service
• Create and manage accounts and subscriptions
• Process payments and manage Free and paid (for example, Athlete) plans when payments go live
• Personalize training content and track progress you choose to record
• Enable optional social features you turn on (shared session progress remains private unless you opt in)
• Send service-related notices
• Respond to support requests and feedback
• Maintain security, prevent fraud and abuse, and enforce our Terms
• Comply with legal obligations
• Analyze usage in aggregated or de-identified form

We do not sell your personal information.

Marketing email practices and CASL consent requirements should be confirmed before any promotional campaigns.

5. When we share information

• Service providers who help us host, process payments, send email, provide analytics, or support the Service
• Other users, only if you opt in to share session progress or similar social features
• Legal and safety recipients, if required by law or to protect rights, safety, or security
• Business transfers, if we reorganize, merge, or sell assets, subject to appropriate safeguards

We do not share your training progress publicly by default.

6. Storage, retention, and security

• We store and process information in Canada and/or other jurisdictions where our service providers operate.
• We retain account and training data for as long as your account is active and as needed for legitimate business, legal, or security purposes. You may request deletion (see Section 8).
• We use reasonable technical and organizational measures to protect personal information. No method of transmission or storage is completely secure.

Storage locations and cross-border transfer notices should be documented before launch.

7. Cookies and similar technologies

We may use cookies and similar technologies to keep you signed in, remember preferences, understand how the Service is used, and support security and performance. You can control cookies through your browser settings. Disabling some cookies may limit certain features.

A cookie banner or preference centre may be added if required for your audience and tooling.

8. Your choices and rights

Depending on applicable Canadian privacy law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your account or certain data, subject to legal retention needs
• Withdraw consent where processing is based on consent (for example, optional sharing or marketing)
• Opt out of non-essential cookies or promotional messages where applicable

Contact us at info@hooplabstraining.com or, until that address is live, lando.cunn7@gmail.com. We may need to verify your identity before responding.

Response timelines and formal access-request procedures under PIPEDA / BC law should be confirmed.

9. Children and young athletes

The Service is aimed at basketball training. If you are under the age of majority in your province or territory, a parent or legal guardian should review this policy and our Terms of Use and Disclaimer with you.

We do not knowingly collect personal information from children under 13 without appropriate parental or guardian involvement.

Exact minimum age and guardian consent flow should be set and documented before launch.

10. Third-party links

The Service may link to third-party sites. Their privacy practices are their own. Review their policies before providing personal information.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last updated” date. For material changes, we may also notify you by email or in-product notice where appropriate.

12. Contact us

• Email (planned): info@hooplabstraining.com
• Interim email: lando.cunn7@gmail.com
• Operator: Landon Cunningham / Hoop Labs, Prince George, BC, Canada

This document is provided for product and website use. It is not legal advice. Marked notes require professional review before public launch.